Applying The Buyer’s Journey To Your Business
Understanding this journey will transform your business focus and help you to turn one-time customers into lifelong fans.
What Is The Buyer’s Journey?
Someone doesn’t wake up to a sudden urge to randomly buy a home security camera, there is a string of events that lead to the event of a purchase.
Why Is This Important?
The Three Main Stages Of This Process Are:
Consideration Stage – Becomes aware of a solution
Decision Stage – Becomes aware of a source for their solution.
These stages are commonly known as a funnel:
Making A Buyer Persona
The more you understand your buyer’s persona the more focused and effective you will be in your business. You will know what platforms will be most successful in reaching your ideal customer, what content to send them, and most importantly, how to nurture and lead them down the buyer’s journey.
Building Your Buyers Persona
Here are sample questions that help us develop buyers personas:
- How old are your customers?
- Where are your customers located?
- Is your audience more of one gender than the other?
- What challenges do your customers face?
- What does your business do to solve those problems?
- How can you motivate your prospective customer to take action?
- What platform does your audience prefer to interact with your business? (social media, email, website, youtube, etc)
- How do your customers find you?
- Leading Customers Through your Funnel
People need to feel a genuine connection with you and your business. If someone feels like “just another customer” then they will leave and never come back. Customer trust is the most valuable currency in a business, leading to customer loyalty and building rapport.
Have you ever been sent marketing emails that wanted you to just buy, buy, buy? They feel annoying and insulting, leading to a loss of trust in that company. Building trust can be difficult online or in business in general.
One way that someone will never feel like they are being sold to, is by providing “value experiences” without asking for their business. Providing value will build trust, they will see you as “the guru” and want to buy from you. There are hundreds of ways you can provide value. Here are a few ideas:
- Give them free resources via nurturing emails
- Make and share videos and informational blogs
- Give them free consultations or products
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