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Let’s Talk About Digital Marketing
How To Create A Killer Lead Magnet
How to Create a KILLER Lead MagnetBy: Jamie MartinezIntroductionBefore we jump into how to create a KILLER lead magnet, let me just remind you what a lead magnet is. A lead magnet is a hook, a free item or service, that is given away to collect contact information....
Should You Offer High-Ticket Or Low-Ticket Procducts?
Should You Offer High-Ticket Or Low-Ticket Procducts?IntroductionYou may have heard the terms high-ticket and low-ticket products as you started to build your business, but what are the differences between them? First, low-ticket items would be the cheapest offerings,...
Does Your Small Business Need A Website In 2022?
Does Your Small Business Need A Website In 2022?By: Cade B.IntroductionIn 2022 there are many ways for your business to thrive online through social media and online marketplaces such as Amazon, eBay, Kajabi, Fiverr, and so many more. These platforms make it so easy...
How To Define Your Target Market
How to DefineYour Target MarketBy: Megan PulsipherIntroductionWhen you first began your business, you saw a problem and thought, “I can fix that!” This was the whole reason you decided to start a business. You have your awesome product, but now what? Your product...
Building The Perfect Email
Building The Percect EmailBy: Cade BIntroductionAt first, email marketing can look intimidating with complicated email builders, crafting catchy subject lines, and avoiding spambots. If this weren't enough, the pressure of sending this to possibly thousands of people...
Top Ways To Build Your Business’s Credibility
Top Ways To Build Your Business’s CredibilityBy: CadeForming A Personal Relationship With Your CustomersIf your business was a car, trust would be the fuel propelling it forward. Trust and credibility are the most important attribute a business has. Trust can't be...
Applying The Buyer’s Journey To Your Business
Applying The Buyer’s Journey To Your BusinessBy: CadeIntroductionEvery buyer takes a similar path in buying a product. From having a problem → to learning about a solution → to taking an action based on the information learned. This process is called the buyer's...
3 Tips For Project Management
3 Tips ForProject ManagementBy: Robison L.IntroductionBeing “The Boss” can be intimidating, but does it need to be? To-do lists pile up, tasks get mixed up and forgotten, strengths and weaknesses conflict, and you miss your mark for excellent work, piece by piece....
Sorry… Marketing Automation Won’t Save Your Business
Sorry… Marketing AutomationWon’t Save Your BusinessBy: Preston LymanThere’s A Misconception About Marketing Automation That We Need To Clear Up Here…Automation (by itself) will not save your business. I don’t want you to misunderstand me. Automation can be a game...
What Is A Client Segmentation Model And Why Should You Use It?
What Is A Client Segmentation Model And Why Should You Use It?By: Megan PulsipherIntroductionHave you found yourself overwhelmed by the organization of your business contacts? You may be at the point where it’s hard for you to know which contacts are leads, which are...
What Social Media Platforms Should You Use For Your Business?
What Social Media Platforms Should You Use For Your Business? By: Robison L.IntroductionWe live in an age of technology, where things change faster on the internet than they ever could outside of the virtual world. The social media marketing industry has grown and...
Strategic Use Of Keap Tags Part 2
Strategic Use Of Keap Tags Part 2By: Preston LymanIntroductionOur clients ask us a lot of questions about tags. I wrote a whole article about some basic use cases for Keap or formerly know as Infusionsoft tags. Because Keap doesn’t give very strong guidance on how to...
Strategic Use Of Keap Tags Part 1
Strategic Use Of Keap Tags Part 1By: Preston LymanIntroductionIn over a decade of teaching clients how to use Keap (formerly Infusionsoft), there’s a question that comes up a lot: What the heck do I do with keap tags? It’s a fair question. Tags are hard to wrap your...
Andrew White Guitars – Digital Marketing Case Studies
Andrew White Guitars Increases Leads By 300% By Automating Their Buyers Journey With Digital MarketingDigital Marketing Case StudiesAndrew White GuitarsThey make handcrafted, one of a kind, guitars for all types of Guitar Players and Collectors. Their Guitars are...
Absolute K9 Solutions – Case Study
Absolute K9 Solutions Save 37 Hours A Week By Automating Marketing Success Case Studies Absolute K9 SolutionsFor over 20 years they have specialized in obedience training as well as training dogs with aggression problems. Where other dog behavior experts have not been...
