Building The Percect Email
By: Cade B
After learning how to build a correct email, this will be a breeze.
To do this, we need to set a goal of what we want this email to accomplish. For example: if the goal is for people to sign up for a webinar, then the email’s sole purpose is to encourage people to take that action.
Common Email Goal Examples
Crafting The Perfect Email
- Know your audience–Understand who you are trying to reach with your email.
- Pinpoint what action you want the reader to take–What is the call to action for this email? Guide your reader to taking this action by creating a desire within them to act.
- Write clearly and concisely–Remember that less is better. Generally, people have a limited amount of time to spend reading emails. Stating your message and call to action in as few words as possible will generate positive results.
- Use a quality grammar and spell checker–Spelling and grammar errors in your marketing emails instantly turn off most consumers! Everyone makes mistakes when writing, but there’s no excuse for publishing those mistakes!
Call To Action
Looking Good In The Inbox
Before someone can read your email, they need to open in. How you look in the inbox is very important because this determines if someone will open your email or not.
The subject line is the first thing that someone will see. The subject line should intrigue and encourage the reader to open the email and read more. This short phase should:
- Describes the purpose of the email
- Leave the recipient wanting to know more
- Is approximately 27 characters long without excessive exclamation points or capital letters.
- Be free of any possible spam keywords (words that are over-promising or a subject line that includes free referring to money or a deal. There are a ton more, but these are the most common).
Many email builders can view and edit the mobile version of your email, which is vital in today’s email marketing space.
Mobile-First Email Checklist:
- Does my email work for mobile and desktop?
- Is my CTA (call to action) button large enough for a finger to press? (the standard is around 49 pixels)
- Is my subject line 27 characters or less?
- Is my preheader 90 characters with the most important five words at the beginning?
The Least Exciting But Most Important Part Of Your Email
Add an Unsubscribe Button
An unsubscribe button is a vital part of your email. Without it, you won’t be able to get in the inbox and possibly get blacklisted, so you aren’t allowed to send emails to anyone.
Senders Physical Address
Every email needs to contain your physical business address. This is required and also helps establish yourself as a legitimate business.
Email Footer Example:
Crafting the perfect email does take time and thought. However, as you follow these recommendations, you will see a greater open rate of your emails, leading to a higher return on investment and a cultivation of trust with your customers!
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