Should You Offer High-Ticket Or Low-Ticket Procducts?


You may have heard the terms high-ticket and low-ticket products as you started to build your business, but what are the differences between them?

First, low-ticket items would be the cheapest offerings, while high-ticket items would be the most expensive.

Some businesses may offer both product types, while others focus on an exact product type. A low-ticket product is less costly than a high-ticket product. However, it doesn’t necessarily mean that the low-ticket product is of lower value than the high-ticket product. Regardless of what type of product you offer, it is essential to provide value.

marketing case studies Absolute k9 Solutions

Now that you understand the difference between these two product offerings, how do you decide which is best for your business? 

When deciding which type of product offering makes sense for you and your business, it will all boil down to the margins on the product and the time required to create a product.

A low-ticket with a high margin can be more effective than a high-ticket product with low margins. You may think that high-priced items are the best for your business because you can make more money per conversion, but this may not always be true. Having a low-cost item with high margins and a high perceived value can actually provide more for your business.

One more factor you should consider if you decide to offer both high-ticket and low-ticket items is the perceived value.

While you want both products to provide value, the low-ticket offering should lead them to the high-ticket item, which provides a lot more value.

If the value provided by the products isn’t significantly different, potential customers will be less likely to buy your more expensive product.

The price of a product isn’t the only aspect you should be focusing on. Another element in deciding which type of product to offer is the problem you can solve for a client, and what the purpose of that product is.

Often a low-ticket item will be used to get one foot in the door. One common strategy is using a low-ticket item as a tripwire to convert a potential customer into a paying customer. Because the tripwire product is set at a low cost, people are more likely to try it out, allowing you to show off the value your brand provides.

After clients see the value in your products, they are more likely to purchase your high-ticket product.

Like Our Blog Posts?

Get help with your high ticket and low ticket marketing by scheduling a FREE Appointment with this Calendar Below to meet with our Marketing Manager.

Success Engine Logo

Success Engine is made up of former long-time Keap employees and power users. Based out of Mesa, AZ, we have over 50 years between us of combined experience in Keap Automations and digital marketing.  

As a trusted partner of Keap, we provide various digital marketing services, such as Creating Automated  Marketing Campaigns, Social Media Marketing, Website Creation, Development, and Consulting. Our success is measured solely by the success of our clients as you can tell by our blogs and case studies.


Learn more about our Marketing Consultants, our CRM Coaching, or check out our other Blogs.

Thank You

Thank You! We look forward to our apppointment with you! You were just sent an email with our...

read more


Need Help With A Website?

One of the frequent needs we noticed while helping businesses succed is they needed affordable web design services.

We developed Brandsites to help business owners get a quality website for a affordable rate. Learn more by clicking the button below if you also would like to work with our website development team.


Get your FREE guide, "The First Steps to Automation"

Enter your details below and we'll send it over right away to the email address you provide.

You have Successfully Subscribed!


Get your FREE guide, "The First Steps to Automation"

Enter your details below and we'll send it over right away to the email address you provide.

You have Successfully Subscribed!