What Social Media Platforms Should You Use For Your Business?
By: Robison L.
We live in an age of technology, where things change faster on the internet than they ever could outside of the virtual world. The social media marketing industry has grown and changed astronomically in the past two decades, soaring beyond expectations and taking the internet by storm.
Knowing this it’s easy to see that question, “Do I need social media marketing?”… is a no-brainer! Yes, you and every other business owner need to be utilizing social media marketing! The real question is “How do you choose which social media platform(s) fit your business best?”. Lucky for you I’m here to start you on the right path!
Why Social Media Marketing?
First, you need to understand the purpose of utilizing social media. Social media offers a myriad of benefits to those who put the time and effort into learning the ins and outs of their platforms, such as boosting brand awareness, increasing SEO, special promotions to add to your mailing list, and offering a unique connection to your customers.
All of these factors can lead to increased revenue and improve customer relationships if you decide to dedicate yourself to implementing social media in your marketing strategies.
Most Popular Platforms
Once you’ve established your target audience and purpose for using social media, it’s time to dive into the different platforms and what they offer. This task may be easier said than done, but here is a quick list of just three of the most popular platforms and their benefits to your business.
While it has previously been viewed as the young person’s social media, Instagram is among today’s most popular social media platforms and reaches a wide variety of audiences.
The growing fame of Instagram has brought its services to the phones of people of all walks of life, making it a modern gold mine for marketing. Instagram offers ad campaigns as usual, and some people have adapted to networking directly with other influencers to host ads through their varying pages to reach the targeted audiences that those other influencers have already built.
In contrast to Instagram, Facebook may be considered one of the grandfathers of social media, but it has proven itself to be a powerful tool in the hands of smart entrepreneurs. Their algorithms are capable of some magical things and know exactly where to advertise your products if you have an identified audience.
With their public and private groups, communities of people gather in united interests and hobbies, making it an easy platform to utilize for hands-on marketing and networking as well.
Last but not least, YouTube! YouTube may be considered the most hands-on of these options if you’re wanting to build a following online. YouTube is a platform that has withstood the test of time and is proven to be a powerful marketing tool if properly applied to your business.
Whether you’re interested in ads or want to build an online presence and following, YouTube has a lot to offer.
I won’t sugar coat it, this route may take a little more time and effort, as your content needs to be high quality to compete with what others are producing. That being said when done well you can build a fanbase that will follow and interact with your content across platforms. This benefit will outweigh the investment of time and energy if you play your cards right.
Social media marketing as a whole is a world of its own. There can be some steep learning curves, but the sooner you get a foothold on it the sooner you will see the results your business needs.
Research the algorithms of each platform, look at what other creators and businesses are posting, and carve out a place for yourself in these communities. Like anything in life, effort leads to results.
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