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Creating a Lead Generating Website: 5 Keys to Success

The internet is now the number one platform for lead generation, and having a successful website is key to capturing leads online. What makes a successful website? Here are the 5 keys to a successful lead generating website.

1. Website Builder – A website builder is an essential tool for creating a website that is optimized for lead generation. With a website builder, you can easily create a website in a few clicks, and customize it to fit your brand and goals. The best website builders come with features like drag-and-drop design, templates, and analytics that make website creation and optimization a breeze.

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2. Website Content – Once you have your website built, it’s important to fill it with content that is engaging and relevant to your target audience. Content should be informative, entertaining, and educational, and should also be optimized for search engine optimization (SEO). This will help you attract more visitors to your website and increase the likelihood of them becoming leads.

3. Marketing Automation – To automate your lead generation process, you need to implement marketing automation tools. Automation tools allow you to create automated emails, website forms, and landing pages that can capture leads and help you nurture them over time. Automation tools like Keap make it easy to create and manage automated marketing campaigns.

The easier it is for a consumer to find your product or service, the more customers you will have and the more money you will make. If your company isn’t found at the top of the search results…your competitors are.

Social media and marketplaces are essential and make up a significant portion of business revenue. However, if the customer’s sink is spraying water in the air right now, social media won’t be the first place that they turn to for help. They will most likely search Google

4. Social Media – Social media is a great way to drive traffic to your website and capture leads. By creating content that is optimized for social media, you can attract more visitors to your website and convert them into leads. Additionally, by engaging with your followers and responding to comments, you can build relationships and establish trust with potential leads.

5. Analytics – To measure the success of your lead generating website, you need to track and analyze your website traffic and lead data. Analytics tools like Google Analytics allow you to track website visitors and leads, and see how they interact with your website. This information can help you identify which pages and content are performing well, as well as which areas need improvement.

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4. Social Media – Social media is a great way to drive traffic to your website and capture leads. By creating content that is optimized for social media, you can attract more visitors to your website and convert them into leads. Additionally, by engaging with your followers and responding to comments, you can build relationships and establish trust with potential leads.

5. Analytics – To measure the success of your lead generating website, you need to track and analyze your website traffic and lead data. Analytics tools like Google Analytics allow you to track website visitors and leads, and see how they interact with your website. This information can help you identify which pages and content are performing well, as well as which areas need improvement.

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Success Engine is made up of former long-time Keap employees and power users. Based out of Mesa, AZ, we have over 50 years between us of combined experience in Keap Automations and digital marketing.  

As a trusted partner of Keap, we provide various digital marketing services, such as Creating Automated  Marketing Campaigns, Social Media Marketing, Website Creation, Development, and Consulting. Our success is measured solely by the success of our clients as you can tell by our blogs and case studies.

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