Top Ways To Build Your Business’s Credibility
Forming A Personal Relationship With Your Customers
Kindling this personal relationship with your customers isn’t easy, but absolutely worth it. It takes the combination of small actions over an extended period of time. In today’s digital age we have more communication and information but less connection. Building connection needs to be the intention behind every interaction between you and your customers.
Amazon has done a study to find what are the most important parts of a website for the consumer. They found that 52% of consumers look for a website that is easy to navigate and use. 45% find that discoverability (how easy it is to find your website) is the most important and 34% find that rich content and information is the most important when choosing a website to buy from.
Though those do make a large contribution, the largest difference between which product sells is the reviews of the product. If 1000 other people trust the product, I most likely will too. This concept can work no matter what industry you are in. For example at Success Engine, we have a “Success Stories” section on our website’s homepage.
Being vulnerable allows those to connect with you on a more meaningful basis leading to a stronger relationship. Being vulnerable can be as simple as sharing personal stories like: Why do you own your business? or Why you are passionate about what you do?
Consistent To Brand
Last week I received a marketing email from a business. The email was unrecognizable where it came from. I ended up marking it as spam and didn’t realize until later which company sent it to me. The inferior branding in that email alienated me from their company. Branding is very important, think about Google, Microsoft, Coca-Cola, and Ikea, they all have very distinct colors, logos, and graphics. We see and recognize this branding everywhere. This brings familiarity and trust to their customers.
Your brand can bring the same recognition by using consistent logos, colors, and fonts on your websites, emails, and products. Don’t make people guess who you are!
As you strive to build credibility and a connection with the public applying these tips are a guaranteed win!
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